The future of the blog business

Yahoo tech ticker's new article on blog business.
Blog Wars: Is There a $1 Billion Opportunity Here?
It mentioned two prominent blogs TechCrunch and Gawker. Whether you are a blogger or not, you probably have come across these sites before. It's just so interesting to see the two vastly different yet successful approaches to blog business. As for myself, I agree with Michael Arrington from Techcrunch. Blog is about people, about individuality. What's your take?

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